Cliff has worked in the automotive industry for over 30 years. He began his career with GMAC and through his connections with them was offered a managerial position with a large GM dealership in Red Deer where he proved to be a valuable asset. Cliff moved to Calgary in 1988 to pursue his dream of owning his own business and subsequently bought Ninth Avenue Auto. Through determination, hard work and very high expectations of his staff, Cliff made the business what it is today. Cliff is known for his great sense of humor and goes out of his way to make his customers feel welcome and comfortable.